Nshama

The Town Square developer: mid-market apartments and townhouses around a 50,000 sq m park

Since 2003 · Dubai + London · Licence 601049 · RERA ORN 1219

At a glance

The Town Square developer: mid-market apartments and townhouses around a 50,000 sq m park

Nshama is essentially a one-community developer.

Read our full verdict

Since 2015 it has launched project after project inside Town Square, first townhouses and now a steady run of mid-rise apartment buildings (Augusta, Alton, Camden, Olbia, Fiori, Rosewell, Evelyn and Belmont between October 2025 and July 2026). The community is well established: Town Square Park opened in October 2019, the first townhouses were handed over in 2017, and a major portal shows most of its earlier buildings as complete. Prices have moved up from the roughly AED 750 to 900 per sq ft of the 2015 to 2018 launches to launch prices of about AED 1,400 to 1,850 per sq ft on the entry one-bedroom units in 2025 and 2026 launches. The trade-off is location: Town Square is roughly 25 to 30 minutes from Downtown and the airports by the developer's own figures, and buyers are competing with a large pipeline of similar one- to three-bedroom apartments handing over in 2027 to 2029. Nshama publishes very little hard data on its own site, so figures below come mainly from press coverage and portal listings and should be confirmed against the sales offer.

Reviewed by Ayman Hoque, Operations Manager, Live Dubai InternationalDubai Land Department broker card no. 55937 · Checked November 2026 · 28 sources

What Nshama does well

A single, mature community: Town Square Park, shops, a Vida hotel, cinema and schools are already open, so buyers are not waiting on infrastructure.
Consistent product and pricing: one- to three-bedroom apartments with launch prices from about AED 950,000 to AED 1.2 million across the 2025 to 2026 launches, with 5 to 10 per cent down payments.
Launches sell quickly: Shams townhouses sold more than 200 units within hours in June 2022, and a major portal lists most 2025 to 2026 launches as sold out from the developer.

All 4 points in full

A single, mature community: Town Square Park (50,000 sq m), shops, a Vida hotel, cinema and schools are already open, so buyers are not waiting on infrastructure.
Consistent product and pricing: one- to three-bedroom apartments with launch prices from about AED 950,000 to AED 1.2 million across the 2025 to 2026 launches, with 5 to 10 per cent down payments.
Launches sell quickly: Shams townhouses sold more than 200 units within hours in June 2022 (Khaleej Times), and a major portal lists most 2025 to 2026 launches as sold out from the developer.
Long delivery record in one place since 2017, with the Zahra townhouses handed over in the year the developer said they would be.

Before you buy, check

Concentration: almost everything Nshama has built is in Town Square, so the investment case is really a case for one location about 25 to 30 minutes from Downtown.
Supply: at least a dozen Nshama apartment buildings are due to hand over between late 2026 and 2029 alongside each other, which may weigh on resale and rental pricing at handover.
Thin disclosure: the developer's website gives no prices, sizes, handover dates, unit counts or delivery statistics.

All 5 points in full

Concentration: almost everything Nshama has built is in Town Square, so the investment case is really a case for one location about 25 to 30 minutes from Downtown.
Supply: at least a dozen Nshama apartment buildings are due to hand over between late 2026 and 2029 alongside each other, which may weigh on resale and rental pricing at handover.
Thin disclosure: the developer's website gives no prices, sizes, handover dates, unit counts or delivery statistics. Portal figures for the same building sometimes disagree with each other.
Back-loaded payment plans (50 to 70 per cent on handover on most current launches) mean a large cash or mortgage requirement at completion.
Address Grand Downtown is attributed to Nshama by portals but one portal names Emaar as developer and describes a joint venture with Address Hotels + Resorts; confirm before relying on it.

Projects

Nshama projects you can buy

10 projects with a checked page, and 2 more the developer is selling without one yet. Starting prices are the developer’s published figures; we send today’s price list on request.

Nshama · Town SquareCamdenFrom AED 1.14m≈ £232k · $311kPlan10/40/50HandoverQ1 2028

Nshama · Town SquareEllisonFrom AED 960,000≈ £196k · $261kPlan10/35/55HandoverQ4 2027

Nshama · Town SquareOdessaFrom AED 950,888≈ £194k · $259kPlan10/35/55HandoverQ4 2027

See all 12 projects7 more with a checked page, 2 without a page yet, a table to compare them

Nshama · Town SquareThe BaltimoreFrom AED 970,000≈ £198k · $264kPlan10/40/50HandoverQ3 2027

Nshama · Town SquareSold out · resalesAltonLaunched from AED 1.19m≈ £242k · $323kPlan10/40/50HandoverQ2 2028

Nshama · Town SquareSold out · resalesAugustaLaunched from AED 951,000≈ £194k · $259kPlan10/40/50HandoverQ1 2028

Nshama · Town Square (West Park)Sold out · resalesBelmontLaunched from AED 1.2m≈ £245k · $327kPlan5/35/60HandoverQ2 2029

Nshama · Town Square (West Park)Sold out · resalesEvelyn on the ParkLaunched from AED 1.07m≈ £218k · $291kPlan5/40/55HandoverQ1 2029

Nshama · Town SquareSold out · resalesFioriLaunched from AED 1.03m≈ £210k · $281kPlan10/30/60HandoverQ2 2028

Nshama · Town SquareSold out · resalesOlbiaLaunched from AED 956,000≈ £195k · $260kPlan10/30/60HandoverQ2 2028

Also selling, no page yet

2 projects: ask us for the details.

RosewellTown Square, Dubailand · Plan: 50/50 or 10/40/50 · Handover: Q4 2028 · Sold out
Address Grand DowntownDowntown Dubai · Plan: 10/20/70 · Handover: Q2 2028 · Sold out

Compare them in a table12 projects the developer is selling: area, plan, handover, bedrooms

Nshama projects selling now: area, payment plan, handover date and bedrooms
				Bedrooms
Belmont	Town Square (West Park), Dubailand	5/35/60	Q2 2029	1, 2, 3
Evelyn on the Park	Town Square (West Park), Dubailand	5/40/55	Q1 2029	1, 2, 3, duplexes
Rosewell	Town Square, Dubailand	50/50 or 10/40/50	Q4 2028	1, 2, 3 and ground-floor townhouses
Fiori	Town Square, Dubailand	10/30/60	Q2 2028	1, 2, 3, 3-bed duplexes
Olbia	Town Square, Dubailand	10/30/60	Q2 2028	1, 2, 3, 3-bed duplexes
Camden	Town Square, Dubailand	10/40/50	Q1 2028	1, 2, 3, 3-bed duplexes
Alton	Town Square, Dubailand	10/40/50	Q2 2028	1, 2, 3
Augusta	Town Square, Dubailand	10/40/50	Q1 2028	1, 2, 3, 3-bed duplexes
Odessa	Town Square, Dubailand	10/35/55	Q4 2027	1, 2, 3, 3-bed duplexes
Ellison	Town Square, Dubailand (entrance of the main park)	10/35/55	Q4 2027	1, 2, 3, 3-bed duplexes
The Baltimore	Town Square, Dubailand (entrance of the main park)	10/40/50	Q3 2027	1, 2, 3
Address Grand Downtown	Downtown Dubai	10/20/70	Q2 2028	3, 4, 5, duplexes

Tap a column heading to sort. Dates as checked November 2026.

Track record

Does Nshama finish on time?

Nshama's public delivery record is patchy in the press but broadly positive.

Promised against what happenedProject by project (5)

ProjectZahra Townhouses, Town Square
PromisedEnd of 2017 (stated June 2017)
What happenedFirst 320 homes handed over September 2017
ProjectUNA Apartments, Town Square
PromisedQ4 2020 (stated November 2017)
What happenedReported almost complete by September 2020; listed as complete and ready
ProjectShams Townhouses, Town Square
Promised2024 (stated at June 2022 launch)
What happenedListed as complete
ProjectTown Square Park
PromisedNot published
What happenedOpened 25 October 2019
ProjectEllison at Town Square
PromisedQ4 2027
What happenedUnder construction; 5.03 per cent on 9 January 2026
In progress

Projects they have finished5

Zahra TownhousesTown Square · TownhousesCompleted 2017

UNA ApartmentsTown Square · ApartmentsCompleted 2020

Shams TownhousesTown Square · TownhousesCompleted Not published

Hayat, Naseem, Noor, Safi, Sama, Reem, Maha TownhousesTown Square · TownhousesCompleted Not published

Holland Gardens, Ascot Residences, The Diplomat Residences, Maha TownhousesTown Square · Apartments, TownhousesCompleted Not published

Payment plans

Nshama payment plans

A typical Nshama plan

5%35%60%

On bookingDuring constructionOn handover

On a home priced at AED 1,000,000 that is AED 50,000 on booking, AED 350,000 during construction, AED 600,000 on handover. Government registration fees are paid on top.

Payment plansCurrent launches use 5 to 10 per cent on booking, 20 to 40 per cent during construction and 50 to 70 per cent on handover.

Current launches use 5 to 10 per cent on booking, 20 to 40 per cent during construction and 50 to 70 per cent on handover (for example 5/35/60 at Belmont, 10/40/50 at Camden and Alton, 10/30/60 at Olbia and Fiori). Rosewell was also offered at 50/50. Figures from a major portal, November 2026.

Post-handover plansNot published for current launches. In 2018 Nshama ran a 10 per cent booking / 90 per cent on handover offer at Town Square.

Not published for current launches. In 2018 Nshama ran a 10 per cent booking / 90 per cent on handover offer at Town Square (Gulf News).

Golden VisaNot published by the developer. Entry prices on most current launches are below the AED 2 million property threshold; three-bedroom units are generally above it.

Not published by the developer. Entry prices on most current launches are below the AED 2 million property threshold; three-bedroom units are generally above it.

Mortgages on off-planNot published for current launches. At the 2015 launch Nshama named Abu Dhabi Islamic Bank, First Gulf Bank and Noor Bank as mortgage partners.

Not published for current launches. At the 2015 launch Nshama named Abu Dhabi Islamic Bank, First Gulf Bank and Noor Bank as mortgage partners (Gulf News).

Service chargesNot published.

Not published.

Buyer protectionOff-plan sales in Dubai must be registered with the Dubai Land Department and paid into a RERA escrow account; a major portal shows the current launches as freehold with a 4 per cent DLD fee.

Off-plan sales in Dubai must be registered with the Dubai Land Department and paid into a RERA escrow account; a major portal shows the current launches as freehold with a 4 per cent DLD fee. Escrow account details are not published on the developer's site.

Is Nshama right for you?

Nshama suits buyers who want a lower entry price in an established, family-oriented community rather than a city-centre address: first-time buyers, end-users moving from renting, and investors targeting the one- and two-bedroom rental market in Dubailand.

Talk to an adviser or send an enquiry

More about Nshama

Prices and rental returnsNshama does not publish resale or rental data.

The Mayfair (2-bed, 1,236 sq ft, ready)

AED 971/sq ftNot published yield

Kaya (2-bed, 1,199 sq ft, ready)

AED 1,286/sq ftNot published yield

Warda 1 (2-bed, 986 sq ft, ready)

AED 1,522/sq ftNot published yield

Hayat Townhouses (3-bed, 2,188 sq ft, ready)

AED 987/sq ftNot published yield

Odessa (3-bed, 1,583 sq ft, off-plan)

AED 1,587/sq ftNot published yield

Symphony (2-bed, 925 sq ft, off-plan)

AED 1,304/sq ftNot published yield

See the full figures

Nshama does not publish resale or rental data. DLD transactions listed by a property data site on 4 November 2026 show ready two-bedroom apartments in Town Square changing hands at roughly AED 970 to AED 1,520 per sq ft depending on the building (The Mayfair, Kaya, Warda 1), a ready three-bedroom Hayat townhouse at about AED 987 per sq ft, and off-plan resales at Odessa and Symphony at about AED 1,300 to 1,590 per sq ft. For context, Gulf News reported 2015 to 2018 launch prices of around AED 750 per sq ft for townhouses and AED 900 plus for apartments. Rental yields are not published by the developer.

Community	Price per sq ft	Change	Gross yield
The Mayfair (2-bed, 1,236 sq ft, ready)	AED 971 and AED 1,294 (two sales, November 2026)	Not published	Not published
Kaya (2-bed, 1,199 sq ft, ready)	AED 1,286 (November 2026)	Not published	Not published
Warda 1 (2-bed, 986 sq ft, ready)	AED 1,522 (November 2026)	Not published	Not published
Hayat Townhouses (3-bed, 2,188 sq ft, ready)	AED 987 (November 2026)	Launch guidance about AED 750 psf for townhouses (2015 to 2018, Gulf News)	Not published
Odessa (3-bed, 1,583 sq ft, off-plan)	AED 1,587 (November 2026)	Not published	Not published
Symphony (2-bed, 925 sq ft, off-plan)	AED 1,304 (November 2026)	Not published	Not published

Asking prices, gross yields, as checked November 2026. Work out a net return

Questions about Nshama7 answered from this page’s facts

Is Nshama a reliable developer?

Nshama is essentially a one-community developer.

Who owns Nshama?

Not published. The company describes itself as a private developer founded in Dubai in 2014; its CEO is Fred Durie, formerly of Emaar.

Where is Town Square?

In Dubailand, off Al Qudra Road, beyond Arabian Ranches. The developer quotes about 29 minutes to Dubai Mall, 28 minutes to Dubai International Airport and 25 minutes to Al Maktoum (DWC) Airport, traffic permitting.

Is anything still available from the developer?

As of November 2026 a major portal lists Camden as off-plan and every other 2025 to 2026 launch as sold out from the developer, with resale units available. Nshama launches new buildings every one to three months, so check for the next release.

What do Nshama apartments cost?

Launch prices on the 2025 to 2026 buildings started between about AED 950,000 and AED 1.2 million for a one-bedroom and about AED 1.3 to 1.7 million for a two-bedroom, according to a major portal.

Does Nshama deliver on time?

The first townhouses were handed over in 2017 as stated, and later townhouse phases are listed as complete. The developer does not publish a delivery record, so check the DLD project status for any specific building.

Does Nshama build commercial property?

Town Square has a retail precinct of more than 250 outlets that Nshama leases rather than sells. We found no office or retail units offered for sale off-plan by Nshama in November 2026.

Everything elseHistory, company facts, sources

Nshama’s story

2014Nshama founded in Dubai (Nshama website).
February/March 2015Town Square launched: 750 acres off Al Qudra Road, 300 Zahra townhouses released first with three-bedroom units priced just below AED 1 million (Khaleej Times, Gulf News).
2016Gulf News reports AED 3 billion of construction contracts for eight residential projects and infrastructure, with 5,000 units under construction.
September 2017First 320 Zahra townhouses handed over (Construction Week).
2018Nshama buys land for a roughly 50-storey tower on the Dubai Water Canal and a second community; says more than 80 per cent of 7,000 units offered have sold (Gulf News).
October 2019Town Square Park opens.
June 2022Shams townhouses launch: more than 200 units sold within hours, 3-bed from AED 1.62 million, handover scheduled 2024 (Khaleej Times).
May to August 2025The Baltimore, Ellison and Odessa apartment buildings launched (a major portal).
October 2025 to July 2026Augusta, Alton, Camden, Olbia, Fiori, Rosewell, Evelyn on the Park and Belmont launched in succession (a major portal; Nshama website lists them as latest launches).

Founded: 2014, Dubai (Nshama website). Town Square launched in February/March 2015.
Ownership: Not published. Described in the press as a private developer; CEO Fred Durie, formerly of Emaar.
Homes delivered: Not published. First 320 Zahra townhouses handed over September 2017; a major portal lists most pre-2023 Town Square buildings as complete.
Projects: One master community, Town Square (750 acres, planned as about 3,000 to 3,500 townhouses and 18,000 apartments). Also listed on portals as the developer of Address Grand Downtown, Downtown Dubai (needs confirmation).
Credit rating: Not published / not rated.
Best known for: Town Square Dubai and the sub-AED 1 million townhouse launch of 2015.

Compare with all 28 developers

Sources and how we checked28 sources, checked November 2026

Facts checked November 2026 from the developer’s own announcements and results, Dubai Land Department records (via Property Finder, DXBinteract and Propsearch), Bayut market reports and the press. Figures given by the developer are labelled as theirs. This page is information, not financial advice.